Discretionary · Multi-asset
Finnovate All Weather
Long-term wealth creation with managed volatility: equity-led, with debt, bullion and real-asset diversification.
SEBI-registered Portfolio Management Services
Serious capital deserves a disciplined process.
Eight strategies. One disciplined process.
SEBI PMS INP000010104 8 strategies
SEBI Registered PMS
8 strategies across equity, hybrid & debt
Discretionary & Non-discretionary
Backed by the Finnovate group
An advisory heritage, now with a PMS
Portfolio Management Services are offered by Finnovate Investment Managers Private Limited, part of the Finnovate group. The group has guided families as a SEBI-registered Investment Adviser for years, and now extends that discipline into a Portfolio Management offering.
Since 2007
Guiding families toward their goals
35,000+
Families guided by the group
SEBI
Registered PMS and Investment Adviser
The figures above reflect the Finnovate group's investment-advisory business (SEBI RIA INA000013518). Portfolio Management Services are a separate offering by Finnovate Investment Managers Private Limited (SEBI PMS INP000010104). These figures relate to the group's advisory activity and are not indicative of PMS performance or returns.
Why PMS
A dedicated equity mandate, built for scale
Beyond a certain portfolio size, off-the-shelf products and do-it-yourself investing become harder to manage with discipline. Portfolio Management Services give you a professionally managed, rule-based equity mandate with a single point of accountability, transparent reporting, and a defined investment approach.
How it works
From first conversation to managed portfolio
1
Profile and select
We assess your objectives and risk profile, then agree on the strategy and mandate that fit.
2
Onboard
Complete KYC and the PMS agreement, sign the Power of Attorney, and open and map the demat account.
3
Construct
We set asset-class weightings first, then select instruments, and deploy the portfolio.
4
Manage and report
Ongoing management with periodic statements and an annual audited account statement.
Our approach
Allocation first, then selection
We decide the weighting of each asset-class component based on prevailing market conditions, valuation parameters, the interest-rate outlook, and asset-class correlations. Only then do we select individual instruments, favouring direct plans and ETFs to keep costs low.
How instruments are selected
- Funds and ETFs: long-term track record and fund-manager stability.
- Direct equity: business quality, earnings growth, and valuation.
- Cost: direct plans and ETFs, preferred to reduce recurring costs.
Why Finnovate PMS
Discipline in every decision
Allocation first
We set asset-class weightings before selecting instruments, based on market conditions, valuations, the interest-rate outlook, and correlations.
Lower cost by design
We favour direct plans and ETFs to reduce recurring costs, which compound in your favour over the long term.
Multi-asset risk management
Our multi-asset strategies blend equity with debt, bullion, and real assets to help manage volatility across cycles.
The strategies
Eight strategies across equity, hybrid and debt
Every approach exists in a Discretionary and a Non-discretionary twin, so the mandate you choose never limits the style you want. Each approach carries its own SEBI/APMI-prescribed benchmark based on its asset mix, shown on each card below.
Non-discretionary · Multi-asset
Finnovate Signature
The same multi-asset approach as All Weather, non-discretionary: you decide, we recommend.
Know more
Holds: equity via direct MF and ETFs, debt, bullion, and real assets (REITs and InvITs), investor-directed. Benchmark: S&P BSE 500 TRI.
Discretionary · Balanced
Finnovate All Weather – Balanced
A balanced equity-debt mix for steadier, lower-volatility long-term returns.
Know more
Holds: equity and debt via direct MF and ETFs in a balanced mix, with opportunistic Gold and Silver ETFs and REITs/InvITs. Benchmark: Nifty 50 Hybrid Composite Debt 50:50 Index.
Non-discretionary · Balanced
Finnovate Signature – Balanced
The same balanced approach as All Weather – Balanced, non-discretionary: you decide, we recommend.
Know more
Holds: equity and debt via direct MF and ETFs in a balanced mix, with opportunistic Gold and Silver ETFs and REITs/InvITs, investor-directed. Benchmark: Nifty 50 Hybrid Composite Debt 50:50 Index.
Discretionary · Capital preservation
Finnovate All Weather – Preserve
Debt-first, for capital preservation, liquidity, and returns in line with prevailing yields.
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Holds: debt and arbitrage mutual fund schemes, liquid ETFs, and directly held bonds and debentures. Benchmark: CRISIL Composite Bond Fund Index.
Non-discretionary · Capital preservation
Finnovate Signature – Preserve
The same capital-preservation approach as All Weather – Preserve, non-discretionary: you decide, we recommend.
Know more
Holds: debt and arbitrage mutual fund schemes, liquid ETFs, and directly held bonds and debentures, investor-directed. Benchmark: CRISIL Composite Bond Fund Index.
Discretionary · Concentrated equity
Finnovate Horizon
A concentrated, high-conviction portfolio of directly held Indian equities across market caps.
Know more
Holds: directly held listed equity and equity-linked instruments, with liquid or overnight schemes for short-term cash management. Benchmark: S&P BSE 500 TRI. Intentionally concentrated and non-diversified; carries concentration risk.
Non-discretionary · Concentrated equity
Finnovate Conviction
The same concentrated equity approach as Horizon, non-discretionary: you decide, we recommend.
Know more
Holds: directly held equity across all market caps, with liquid or overnight schemes for short-term cash management. Benchmark: S&P BSE 500 TRI. Intentionally concentrated and non-diversified; carries concentration risk.
Benchmark and asset mix vary by approach, shown on each card above. Investments in securities are subject to market risks.
Choosing a mandate
Discretionary or non-discretionary?
Both mandates draw on the same research and asset-allocation process. The difference is who presses "execute."
| Discretionary | Non-discretionary | |
|---|---|---|
| Who decides | The Portfolio Manager, within your agreed objectives | You, based on the Portfolio Manager's recommendations |
| Your involvement | Low, review statements and reports | Higher, approve each recommendation |
| Best suited to | Investors who want a hands-off, professionally run mandate | Investors who want the final call on every trade |
| Multi-asset approaches | All Weather, All Weather – Balanced, All Weather – Preserve | Signature, Signature – Balanced, Signature – Preserve |
| Concentrated equity approach | Horizon | Conviction |
Who it is for
Built for serious, long-term investors
PMS suits investors who want a professionally managed, single-mandate equity portfolio, subject to the minimum investment prescribed under the SEBI (Portfolio Managers) Regulations, 2020. Investors who qualify as Accredited Investors may access additional flexibilities under the SEBI framework.
Transparent fees
Understand the charges before you invest
Fees can be structured as fixed, hybrid, variable, or multi-year hybrid. Use the interactive calculator to see an illustration across return scenarios, based on the APMI standardised methodology.
What you'll pay
- Management fee: up to 2.5% p.a. of average AUM, billed quarterly on a pro-rata basis
- Performance fee: up to 20% of absolute profits, on a High Water Mark basis, with no hurdle rate
- No upfront or onboarding fee
- All fees are exclusive of 18% GST and other applicable statutory charges
FAQ
Common questions
What is PMS?
Portfolio Management Services is a SEBI-regulated offering where a registered Portfolio Manager manages a portfolio of securities on your behalf (discretionary), or advises while you take the decisions (non-discretionary), under a signed agreement.
What is the minimum investment?
The minimum investment is as prescribed under Clause 23, Chapter IV of the SEBI (Portfolio Managers) Regulations, 2020, and may vary by approach. See the Disclosure Document for the applicable minimum.
What is the difference between discretionary and non-discretionary?
Under a discretionary mandate, investment decisions are taken by the Portfolio Manager within your agreed objectives. Under a non-discretionary mandate, decisions are taken at your discretion, based on our recommendations.
What's the difference between the Balanced and Preserve variants?
Balanced approaches (All Weather – Balanced, Signature – Balanced) hold a mix of equity and debt, benchmarked to the Nifty 50 Hybrid Composite Debt 50:50 Index, for steadier, lower-volatility returns. Preserve approaches (All Weather – Preserve, Signature – Preserve) invest mainly in debt, arbitrage funds, and bonds, benchmarked to the CRISIL Composite Bond Fund Index, to prioritise capital preservation and liquidity.
Are the concentrated strategies diversified?
No. Horizon and Conviction are intentionally concentrated, investing in a limited number of high-conviction, directly held equity stocks rather than broad diversification. This carries concentration risk; please read the risk factors in the Disclosure Document before investing.
Which benchmark do the strategies use?
Each approach carries its own APMI-prescribed benchmark based on its asset mix: the equity approaches (All Weather, Signature, Horizon, Conviction) are benchmarked to the S&P BSE 500 TRI, the Balanced approaches to the Nifty 50 Hybrid Composite Debt 50:50 Index, and the Preserve approaches to the CRISIL Composite Bond Fund Index.
How do the fees work?
Management fee is up to 2.5% p.a. of average AUM, and performance fee (where applicable) is up to 20% of absolute profits on a High Water Mark basis with no hurdle rate. All fees are exclusive of 18% GST. See the fee calculator for an illustration and the Disclosure Document for the applicable schedule.
How do I start?
You can schedule a call, or on-board directly with the Portfolio Manager at pms@finnovate.in or +91 96197 83006.
Ready to begin?
Talk to our team about the strategy and mandate that fit your goals.
Direct on-boarding
PMS Direct Client On-boarding
In line with SEBI requirements, investors have the option to on-board directly with the Portfolio Manager, without intermediation of persons engaged in distribution services.
For direct on-boarding as a PMS investor with us, please connect with us at:
- Email: pms@finnovate.in
- Contact number: +91 96197 83006
Regulatory and disclosures
Investor Charter
Complaints Status
Disclosure Documents
Accredited Investors
Fee Calculator
SEBI SCORES
SmartODR
Portfolio Management Services are offered by Finnovate Investment Managers Private Limited, SEBI PMS Registration No. INP000010104. Investments in securities and PMS are subject to market risks; please read the Disclosure Document carefully before investing. Past performance is not indicative of future returns. Registration granted by SEBI does not guarantee the performance of the Portfolio Manager or assure any returns to investors. The strategy names, objectives, and benchmark shown here are for information only and do not constitute investment advice or an offer. No penalties, pending litigation, or adverse findings have been recorded against the Portfolio Manager by SEBI or any regulatory authority, and no adverse observations were noted in its last audit.